Month: June 2020

5 Step Formula – Every Job Is a Sales Job – Outside Sales Talk with Cindy McGovern

Dr. Cindy McGovern is a top-rated speaker, best selling author, and consultant at Orange Leaf Consulting.  After years of consulting companies and helping them grow their business, she had an epiphany: every job really is a sales job.  And every person is a salesperson. With these experiences, she wrote the book, “Every Job is a Sales Job: How to Use the Art of Selling to Win at Work.” In this episode, Cindy shares her 5 Step formula to help anyone become a better salesperson.

Here are some of the topics covered in this episode:

  • Creating a plan for success
  • How to effectively listen
  • Ways to build trust, not just rapport
  • How to give to get
  • Following up with gratitude

About the Guest:

Dr. Cindy McGovern is known as the “First Lady of Sales.” She is a highly sought after speaker and consultant across the globe. She is an expert in sales, interpersonal communication, and leadership. “Dr. Cindy” holds a doctorate in organizational communication and has worked as a professor of communication before starting Orange Leaf Consulting, a sales management and consulting firm headquartered in San Francisco. She has helped hundreds of companies and individuals to create dramatic and sustainable growth. Dr.Cindy regularly coaches both professional sales employees and those whose jobs are not sales-related in an effort to help them both take advantage of opportunities to bring more business to their companies.



Find Cindy on social media: @1stladyofsales or @drcindy

Listen to more episodes of the Outside Sales Talk here and watch the video here!

Maximize your sales team’s growth with CRM – Outside Sales Talk with Wes Schaeffer

In today’s episode, Steve announces something really exciting!

After all the nominations you sent us for the Sales Hall of Fame, we’re presenting 6 new inductees! Each of them has given us their #1 sales tip on an exclusive video.

Check out the Sales Hall of Fame to find out who they are and get their actionable advice!

Wes is the CEO and founder of “The Sales Whisperer” a platform in which he shares knowledge in sales and marketing. He also established himself as a CRM guru as he helps companies choose the CRM that fits their sales cycle best. In this episode, Wes discusses how CRMs have evolved and how to maximize their utilization.

Here are some of the topics covered in this episode:

  • Why the stand-alone CRM is dead
  • What to consider when choosing a CRM
  • How to make sure sales reps actually utilize the company’s CRM
  • In what situations you might need a CRM consultant

About the Guest:

Wes is CEO and founder of “The Sales Whisperer”, a sales training, marketing, and consulting firm. He established himself as a CRM guru through books and talks he gave. Wes is a certified partner on HubSpot, Ontraport, and Infusionsoft. He put his knowledge of the field to use by helping businesses choose and implement CRMs.

Take the free quiz to find out what CRM would be best for you –

Website –

Listen to more episodes of the Outside Sales Talk here and watch the video here!