Amy Franko is one of the sales industries leading voices, helping organizations transform sales culture and build high-impact sales leaders through her selling programs. She is recognized as a LinkedIn Top Sales Voice and has had a successful B2B sales career, working with global tech companies such as IBM and Lenovo. Her book, The Modern Seller: Sell More And Increase Your Impact In The New Sales Economy was named a top sales book of 2020 by Top Sales World.

In this episode, we’ll be exploring some of the themes from her book.

Here are some of the topics covered in this episode:

• The five key components of a modern seller
• How you can use modern selling to show value in a commoditized market
• Ways of getting out of a rut by identifying patterns
• How loyalty can turn small wins into bigger wins over time 

More From the Guest

Linkedin: https://www.linkedin.com/in/amyfranko 

Website: https://amyfranko.com/ 

Listen to more episodes of the Outside Sales Talk here!

https://www.badgermapping.com/podcast  

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Badger Maps – The #1 Route Planner for Field Sales

See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ 

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Andy has over four decades of experience in sales and is one of the leading voices in the industry. His podcast, Sales Enablement with Andy Paul is one of the most popular sales podcasts. He’s written two best-selling sales books and his third, Sell Without Selling Out: A Guide to Success on Your Own Terms, was released earlier this year and we’ll be discussing it today.

In this episode, we’ll be exploring with Andy some of the themes from his latest book.

Here are some of the topics covered in this episode:

• Why authenticity is important as it builds trust with buyers
• How to learn to trust your gut instead of blindly following a sales script or process
• Why you should consider staying at good companies longer to develop your career
• How to use impact questions when dealing with customers

More From the Guest

Linkedin: https://www.linkedin.com/in/realandypaul 

Website: https://www.andypaul.com/ 

Listen to more episodes of the Outside Sales Talk here!

https://www.badgermapping.com/podcast  

Start Selling More Today with

Badger Maps – The #1 Route Planner for Field Sales

See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ 

If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! 

Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.

Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/