Gui Costin shares how sales leaders can bring different generations together, build stronger teams, and create a workplace where people want to stay.
Outside Sales Talk with Steve Benson
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About This Episode
Today’s sales teams can span multiple generations, each bringing different experiences, expectations, communication styles, and approaches to work. For leaders, understanding those differences can be key to building a team that works well together.
In this episode of Outside Sales Talk, Steve Benson sits down with Dakota Founder and CEO Gui Costin to discuss how leaders can bridge generational gaps in the workplace. They explore building mutual respect, recognizing generational biases, adapting how you communicate, encouraging mentorship, and creating an environment where employees across generations can learn from each other.
What You’ll Learn
- How to build stronger collaboration across generations
- Why self-awareness matters when leading a diverse team
- How to recognize and challenge your own generational biases
- The role mentorship can play in sharing knowledge and experience
- How leaders can learn from younger, tech-savvy employees
- Ways to create a workplace where your best people want to stay
Watch the Full Episode
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About Gui Costin
Gui Costin is the Founder and CEO of Dakota, an investment services company that has helped clients raise more than $40 billion. As a leader in sales and marketing, Gui focuses on mentorship, career growth, and helping companies put processes in place that allow their businesses and teams to grow.
Connect with Gui: GuiCostin.com | Dakota.com
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