Building Influential Connections in Sales – Outside Sales Talk with Ron Carucci


Ron Carucci is the co-founder and managing partner at Navalent, a leadership development, and strategy consulting firm. He has a 30-year track record helping some of the world’s most influential executives tackle challenges of strategy, organization, and leadership. In this episode, Ron shares his own idea of selling and what part can a salesperson play exactly.

Here are some of the topics covered in this episode:

  • Why it is important to help first, then sell
  • How to view selling as a relationship and not a transaction
  • The steps to take actively listen to your prospects and understand their perspective
  • How to become a protagonist in your prospect’s story

About the Guest:

Ron is the co-founder and managing partner at Navalent, where he offers his guidance to some Fortune 10’s CEO, on topics such as business strategy, organization, and leadership. He is also a bestselling author of 8 books and regularly contributes to prestigious business publications such as HBR or Forbes.

Website: – with a free e-book to download



Forbes article:

Listen to more episodes of the Outside Sales Talk here and watch the video here!

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