Collaborative Selling – Working with Buyers to Sell your Best – Outside Sales Talk with Tim Sullivan


Tim has over 30 years of experience in increasing sales organizations’ performance. He has developed processes to refine the buyer-seller relationship and maximize the chances of selling. In this episode, Tim delivers some of his top tips to understand and suit present-day buyer needs.

Here are some of the topics covered in this episode:

  • How buying behavior is changing
  • What is expected of the modern seller
  • The need for salespeople to create their own brand to succeed
  • Why the “one strategy fits all” selling strategy is overrated

About the Guest:

Tim Sullivan is Corporate Vice President of Business Development at Sales Performance International.  He authored several books on sales practices, including “The Collaborative Sale” and “The Solution Selling Fieldbook”. Tim has over three decades of experience working to improve the performance of sales organizations.

The Collaborative Sale – – blog & white papers


Listen to more episodes of the Outside Sales Talk here and watch the video here!

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