Sell More with a Buyer-Focused Sales Funnel – Outside Sales Talk with Peter Strohkorb

Peter Strohkorb is the Founder and Principal at Peter Strohkorb Advisory and has 10 years of experience starting and managing several startups, following 20+ more years in the corporate sector. Today, Peter shows sales and business leaders how they can accelerate their sales
In this episode, Peter tells us how sales have changed over the last ten years and what you can do to regain sales growth.
Here are some topics covered in this episode:
- How prospects and buyers want to engage with salespeople and businesses today
- How salespeople can ensure prospects really understand their product or service
- The most important characteristic needed to become successful in sales today
- Tips for fending off competitors
More From the Guest:
LinkedIn: https://www.linkedin.com/in/peterstrohkorbsalesmarketing/
Website: https://peterstrohkorb.com/
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Nailing Your Sales Positioning – Outside Sales Talk with April Dunford

April Duford is the Founder and Chief Strategist for Ambient Strategy. She’s also the author of “Obviously Awesome” which is focused on nailing product positioning. April has held various roles in start-ups such as CEO, COO, VP of Marketing and Sales, and now she’s transitioned into doing her own consulting work. She specializes in helping B2B Tech Companies find their positioning strategy and getting to market with success.
In this episode, April tells us what product positioning is and what the benefits to nailing your positioning are.
Here are some topics covered in this episode:
- What the fundamental differences between branding and positioning are
- How long the process of positioning takes
- The role sales plays in positioning
- Common mistakes that sales teams make when it comes to positioning
More From the Guest:
LinkedIn: https://ca.linkedin.com/in/aprildunford
Website: www.aprildunford.com
Book: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Listen to more episodes of the Outside Sales Talk here and watch the video here!
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Acing Virtual Sales: Authentic Selling with Video – Outside Sales Talk with Julie Hansen

Julie Hansen is a sales professional who specializes in training professionals to be successful in a virtual environment. She’s also the author of the sales book “Look Me in the Eye: Using Video to Build Relationships with Customers, Partners and Teams.” Julie has a background in acting, which has helped her perfect the art of being on camera. By combining her acting background with her sales career, she’s found success in teaching other professionals to overcome and conquer this new medium of selling. Julie offers workshops, courses, and personalized coaching sessions to help you master the art of building relationships in a virtual world, sell solutions, and enhance your sales reputation.
In this episode, Julie shares advice on mastering selling through video with practical tips for how to have authentic interactions on camera.
Here are some topics covered in this episode:
- How to authentically connect with prospects through the camera and make them feel comfortable
- The importance of your body language during a video call
- Understanding certain qualities that can skyrocket a sales relationship
- The benefit of preparing for a video call by practicing beforehand, understanding your body language, and adapting to this medium of selling
More From the Guest:
LinkedIn: https://www.linkedin.com/in/juliehansensalestraining/
Blog & Master Classes: https://juliehansen.live/
Book: Look Me in the Eyes – now available on Amazon
Listen to more episodes of the Outside Sales Talk here and watch the video here!
https://www.badgermapping.com/podcast
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Performative Speaking: The Secret to Sales Success – Outside Sales Talk with Robbie Crabtree

Robbie Crabtree has worked as an attorney on over 100 high-profile cases and he’s taught Persuasive Speaking at Southern Methodist University Law School in Dallas, Texas. He also worked alongside some very well-known companies such as Facebook, Google, Airbnb, Apple, and Microsoft to help them develop and enhance their speaking abilities, which is how he developed the performance speaking philosophy.
In this episode, Robbie tells us what performative speaking is and why it is so important to learn.
Here are some topics covered in this episode:
- How a salesperson can incorporate performative speaking into their professional lives
- The hardest parts of adjusting your speaking style to performative speaking
- Tips for salespeople who are looking to communicate effectively over the phone
- Mistakes people make when it comes to performative speaking
More From the Guest:
LinkedIn: https://www.linkedin.com/in/therobbiecrab
Websites:
robbiecrabtree.com – check out his blogs
performativespeaking.com
Social: @robbiecrab @therobbiecrab
Email: robbie@robbiecrab.com
Mentioned in this episode: 25 Best Sales Movies You Must See – https://www.badgermapping.com/blog/best-sales-movies/
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
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Badger Maps – The #1 Route Planner for Field Sales
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5 Steps to Becoming a Trusted Advisor – Outside Sales Talk with Janice B. Gordon

Janice B. Gordon is ‘The Customer Growth Expert’ who specializes in keynotes that help deliver customer excellence that increases sales. Janice also hosts the popular Scale Your Sales Podcast.
In this episode, Janice tells us what it means to be a trusted advisor in sales and why it is important.
Here are some topics covered in this episode:
- How salespeople can establish a trust-based relationship with buyers
- Tangible steps salespeople should take to elevate conversations into a partnership
- How your public presence can help you win more customers
- The biggest mistakes salespeople make when trying to position themselves as trusted advisors
More From the Guest:
Websites: https://janicebgordon.com + https://scaleyoursales.co.uk
LinkedIn: https://www.linkedin.com/in/janice-b-gordon
YouTube: https://www.youtube.com/user/theproblemsolvertv1
Podcast: https://podcasts.apple.com/gb/podcast/scale-your-sales-podcast/id1480686554
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps – The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
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Mastering your Sales Follow-ups – Outside Sales Talk with Doug C. Brown

Doug C. Brown is a highly acclaimed Sales Revenue Growth Expert and international bestselling author. He has coached, consulted, and advised thousands of people in business and he has generated over $500 million in sales. His mission is to help companies grow their sales revenue and to have better-performing sales teams.
In this episode, Doug shares why following up is necessary and how to master your follow-up with actionable tips.
Here are some of the topics covered in this episode:
- Understanding the negative effects of skipping follow-ups
- Creating customizable templates for client follow-ups
- Utilizing different follow-up methods depending on the client’s preference
- Discovering the top traits of a great follow-up
More From the Guest:
Website: www.Businesssuccessfactors.com
LinkedIn: https://www.linkedin.com/in/dougbrown123/
Book: www.Winwinsellingbook.com
Doug’s Contact info: Doug@businesssuccessfactors.com, 603-590-0303
Listen to more episodes of the Outside Sales Talk here!
Start Selling More Today with
Badger Maps – The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
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