Darren is the founder and managing director of GROUP SIXTY, an executive training and coaching company. Additionally, Darren has a popular book and podcast both titled “The Savage Leader.” 

In this episode, Darren talks about how you stay vulnerable and authentic with customers while being professional.

Here are some of the topics covered in this episode:

• How core values come into play when dealing with authenticity in sales
• The value customers see in an authentic salesperson
• How a salesperson can use their authenticity to connect deeply with customers
• The most common mistake salespeople make when they try to connect to their customers

More From the Guest

LinkedIn: https://www.linkedin.com/in/darrenreinke 

Book: The Savage Leader – https://www.amazon.com/Savage-Leader-Principles-Become-Better/dp/1736117904 

Listen to more episodes of the Outside Sales Talk here!

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