Brent Adamson and Karl Schmidt are co-authors of “The Framemaking Sale: Sell More by Boosting Customer Confidence”, a groundbreaking guide to boosting customer confidence in complex B2B sales. Renowned business strategists and researchers, known for shaping modern sales thinking through data-driven insights and practical frameworks. Former CEB and Gartner leaders who have advised Fortune 500 teams on commercial strategy, buyer enablement, and decision confidence.
In today’s episode, Brent and Karl discuss practices in their new book “The Framemaking Sale”.
Here are some of the topics covered in this episode:
- Competing with the status quo
- How to build decision confidence
- Shortening the time to make a decision
- Areas that undermine buyers confidence
More From the Guest
- The Framemaking Sale Book – https://www.theframemakingsale.com/
- Brent Adamson’s LinkedIn – https://www.linkedin.com/in/brentadamson/
- Check out Brent & Karl on YouTube – https://www.youtube.com/channel/UCviPYtD5xb6q3AE_MXtF2PA
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