How to Sell with Authenticity and Build Trust with Anyone – Outside Sales Talk with Shari Levitin


Shari is the founder of the Shari Levitin Group and the bestselling author of “Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know,” now in over four languages. As CEO of Levitin Group, she has helped create over 1 billion dollars in increased revenue for companies in over 40 countries. Shari has been awarded as one of LinkedIn’s Top Ten voices in sales in 2019, and was premiered in the Salesforce film “The Story of Sales”. In this episode, Shari shares her secrets to uncover customer’s emotions and sell more effectively.

Here are some of the topics covered in this episode:

  • How to use stories to create a feeling of emotion and a sense of urgency
  • The top skills salespeople need to master to get trust from customers
  • How to use empathy, reliability, and integrity to sell with authenticity
  • How to ask the right questions to build rapport with customers

You can listen to this episode on iTunes, Stitcher, Spotify, Google Play or wherever you get your favorite podcast!

About the Guest:



“Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know”

Get a free quiz to discover if you lead with empathy or courage: Text “Heart and Sell” to 31996

Listen to more episodes of the Outside Sales Talk here and watch the video here!

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