Leading Your Sales Team Through an Economic Crisis – Outside Sales Talk with Steve Benson

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In this special episode of Outside Sales Talk, our host Steve Benson gets interviewed by Badger Maps CSA, Pien de Meulemeester. Steve discusses what you can do to get your team through this current economic crisis.

Here are some topics covered in this episode:

  • Behavior changes sales leaders need to make
  • Adapting your messaging
  • Cost reduction tips
  • Impacts on field sales

About the Guest:

Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople, and host of the Outside Sales Talk. After receiving his MBA from Stanford, Steve worked in field sales with companies like IBM, Autonomy, and Google, where he was named Google Enterprise’s Top Performing Salesperson in the World in 2009. Steve has also been named one of the Top 40 Most Inspiring Leaders in Sales Lead Management.

Listen to more episodes of the Outside Sales Talk here and watch the video here!

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