Say Less and Sell More: The Art of Storytelling – Outside Sales Talk with Park Howell

SUBSCRIBE

Outside Sales Talk with Park Howell

Park Howell is the host of The Business of Story podcast, which talks about the art of storytelling in sales. In addition to hosting The Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, Park has also authored two books:

Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand and The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging, co-authored with Dr. Randy Olson.

 

In this episode, Park talks about the main aspects shared by art and communication, and the power of brand storytelling to increase the numbers of your business. 

 

Here are some of the topics covered in this episode:

  • The importance of storytelling in business, and how to learn from art and brands like Pixar
  • The difference between online and in-person storytelling
  • Why the ABT foundational narrative framework is key to improving sales 
  • How to apply a natural style of storytelling to be a better salesperson

 

More From the Guest

 

Linkedin: https://www.linkedin.com/in/parkhowell/

 

Website: https://Businessofstory.com

 

Badger Sales University – Check out Park’s Course – https://salesuniversity.badgermapping.com/p/park-howell-the-abts-of-selling 

 

Listen to more episodes of the Outside Sales Talk here and watch the video here!

https://www.badgermapping.com/podcast  

 

Start Selling More Today with

Badger Maps – The #1 Route Planner for Field Sales

 

See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ 

If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! 

Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.

Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Leave a Reply

Your email address will not be published. Required fields are marked *