Selling Through Partnering Skills – Outside Sales Talk with Fred Copestake


Fred Copestake is the Founder of Brindis, a sales training consultancy. He is the author of the book, “Selling Through Partnering Skills.” His book uses the innovative VALUE framework to use Partnering Intelligence with more traditional sales methodologies to create a modern approach to winning business.

In this episode, Fred discusses the importance of Partnering Intelligence and shares key insights to sell more effectively.


Here are some of the topics covered in this episode:

  • The evolution of sales throughout the decades
  • Understanding that people partner, not companies
  • The 6 elements of Partnering Intelligence
  • Having the right skills at the right time with hybrid selling


About the Guest:

Fred Copestake is an experienced consultant specializing in the field of sales, leadership and performance. His unique style allows him to release the potential from his clients through the ability to understand context and generate insight as well as stimulate and encourage active participation. Over the last 22 years, he has traveled around the world, working with 10,000 salespeople in over 200 companies.





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