Craig Elias is the creator of Trigger Event Selling™ and Chief Catalyst of SHiFT Selling, Inc. He is #1 in Canada and # 15 Globally on LinkedIn’s List of Top 50 B2B Sales Experts. He is also the author of the book “Shift!: Harness the Trigger Events That Turn Prospects into Customers”. In this episode, Craig explains how to be ‘first in” with decision-makers who are thinking of changing vendors to close all of your deals.
Here are some of the topics covered in this episode:
- Leveraging sales opportunities through Shift Selling
- What are trigger events and how to take advantage of timing
- How to make your solution the perfect fit with relationship building
- Tips to improve your credibility and reduce each customer’s risk
About the Guest:
Craig is an Entrepreneur in Residence at Bow Valley College and Advisory Board Member at SXSW and Nudge.ai. He is also the 15th on the Forbes list of the most social salespeople on the planet. For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at every company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company. He received a bachelor of arts in Business and Computer Science at the University of Western Ontario and an MBA in Technology Commercialization & New Venture Creation at The University of Calgary.
Free copy of his award-winning sales book: https://shiftselling.com/book/friends/