The Compelling Proposal: Make the Customer Choose You – Outside Sales Talk with Steve Thompson


Steve Thompson is the founder and managing partner at Value Lifecycle, a B2B deal training and consulting firm. Over the course of his career, he has helped close more than $15 billion in B2B deals in over 120 different industries. Steve is also the author of multiple books guiding salespeople through the “Value Lifecycle”. His latest book, “The Compelling Proposal”, focuses on how to deliver actual value to your prospects. In this episode, he explains how salespeople can close more deals by creating the perfect proposal.


Here are some of the topics covered in this episode:

    * Why most proposals do not help the buyer make an informed decision
    * What salespeople should focus on when writing a proposal
    * Tips to build long-term relationships between buyers and sellers
    * How to create a great proposal in 7 slides

You can listen to this episode on iTunes, Stitcher, Spotify, Google Play or wherever you get your favorite podcast!

About the guest:

Steve Thompson is a sales consultant, coach, and author. He holds an MBA degree from the Kellogg School of Management, has over 30 years of experience in Sales and has helped closed more than $15 billion in deals. As the CEO and founder of Value Lifecycle, Steve works with buying and selling programs around the globe. With his company, he helps organizations develop and present great value propositions to customers, and navigates them through negotiations.


LinkedIn: – check out his articles

Email: – questions about sales, need help with deals

Youtube: Check out more episodes of the Outside Sales Talk here!

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