Wayne is the founder of Power Formula LLC and an industry leader in LinkedIn training and marketing. He has shared his expertise with more than 100,000 professionals through private business consulting, dynamic presentations to global audiences, and his book The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search.
In this episode, Wayne discusses how salespeople can leverage LinkedIn to their advantage – finding prospects and maintaining relationships.
Here are some of the topics covered in this episode:
- Utilizing filters and keywords to gain traction
- Posting appropriate content
- Leveraging connections to find untapped referrals
- Crafting that first message to a new prospect
About the Guest:
Before focusing on LinkedIn full time, Wayne has had 35+ years of experience as a business owner and manager. Through diverse, real-life experiences, Wayne now understands how social media can benefit individuals and businesses – he is excited to share his knowledge with others. As a nationally recognized LinkedIn consultant, Wayne has helped people in various fields, industries, and stages of the corporate ladder understand how to use LinkedIn in order to maximize its full potential.
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