What Makes People Buy – Demand-Side Selling – Outside Sales Talk with Bob Moesta


Bob Moesta is the co-founder at The Re-Wired Group, a design firm in Detroit, Michigan. Bob has developed & launched over 3,500 products and sold everything from design services, software, and houses to consumer electronics, and investment services. He’s also an adjunct lecturer at Kellogg School at Northwestern University and lectures on innovation at Harvard and MIT.

In this episode, Bob discusses top practices from his book – Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress.

Here are some of the topics covered in this episode:

  • Find out what causes people to buy
  • How to use the language that gets prospects to buy
  • Understanding why customers make a switch to a new product
  • The 4 forces of progress that impact how people buy

More from the Guest:

Book – https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q

LinkedIn – https://www.linkedin.com/in/bobmoesta/

Twitter – @bmoesta

Listen to more episodes of the Outside Sales Talk here and watch the video here!

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